"EKEYS" Community

Respect, Compassion, Inclusion, Co-Creation, Mutual Success, and Shared Growth

The true power of Hollywood's global success lies not in stereotypical heroism but in its storytelling wisdom that transcends superficial entertainment. Through themes of human civilization like social responsibility, family ties, justice, and love, it continually questions the ultimate question of "Who are we?" and thus builds a foundation of universal values that transcends culture and ideology.

The ultimate logic of business stems from this same principle. When a business model is rooted in the brighter aspects of human nature—respect, care, co-creation, and sharing—it truly achieves customer acquisition and profitability. This is the cornerstone of the EKEYS mindset: a firm belief that sustainable business success must be built on universal values.

This is not just business logic; it is a value and a reflection on life, a philosophy of symbiosis that EKEYS believes in.

The values we uphold transcend race, religion, skin color, and nationality. They stand from the perspective of humanity and the entire global ecosystem, aligning with the values advocated by both Eastern and Western cultures.

Meet Our Growing Community Members

Jake Lin Canada

Chief Designer and Founder of "EKEYS"

Chief Planner of Immersive Experiences

Lead Innovator of Immersive Interactive Technology

A strategic leader with a French École Polytechnique degree and 22 years of industry experience, he focuses on the upgrade and integrated innovation of the "Culture & Tourism +" industry, committed to driving user experience transformation and business model innovation through cutting-edge technologies such as AI. Leveraging his unique "EKEYS Thinking Model" as the core engine, he builds a full-cycle value realization system from top-level strategy to ongoing operations. Formerly Vice President of Mogao Silk Road, he possesses a forward-looking international perspective and efficient execution. He excels at developing mid- to long-term business development strategies and cutting-edge immersive interactive experience technologies, driving a complete closed-loop from concept to operation to ensure scalability and sustainable growth. Proficient in building innovative organizational structures and digital transformation pathways. He possesses the ability to systematically solve complex business problems, reshaping organizational culture through the development of digital ecosystems and technology empowerment. He possesses extensive experience in strategic decision-making, team empowerment, cross-departmental resource integration, and business value transformation, enabling him to effectively lead teams and build a talent pipeline.

Dr Yunxiao He U.S.A

Chief Technology Officer

Founder of "EKEYS" AI Spatial Interaction Lab

Intelligent Experience Ecosystem Architect

Dr. Yunxiao He is the Chief Technology Officer of EKEYS. He completed postdoctoral research in statistical genetics at Yale University, received his PhD in computational statistics from Purdue University, and holds a Master's degree in Information Security from the Chinese Academy of Sciences. Dr. He has over 15 years of industry experience applying advanced data science and AI solutions to marketing, advertising, sales, supply chain management, and risk management across industries such as retail, manufacturing, telecommunications, software, banking, and insurance. He has led the development of data-driven business innovations that leverage large language models (LLMs) and multimodal LLMs (MMLMs), predictive modeling, personalization and uplift modeling, marketing effectiveness measurement (MMM/MTA), supply and demand forecasting, and price optimization. Education PhD in Statistics, Purdue University, August 2009 Master of Science in Information Security, Graduate School of the Chinese Academy of Sciences, July 2004 Bachelor of Science in Mathematics and Electronic Engineering, University of Science and Technology of China, June 2001

David Guo Singapore

Chief Strategy Officer for Digital IP and Smart Content

Strategic architect for the digital content industry

Guo Zhenming is a strategic architect and intelligent storytelling innovator in the digital content industry, and a veteran Singaporean entertainment technology entrepreneur. He excels at leveraging intelligent technology systems such as AI generation, real-time rendering, and virtual production to transform cultural assets into globally influential digital IP. As the former founder of Singapore's Little Island Digital Productions, his work has been featured in over 80 countries through platforms like Netflix and DreamWorks, and he has also facilitated Asia's largest animation collaboration project valued at $250 million. At EKEYS, he serves as Chief Strategy Officer for Digital IP and Intelligent Content, responsible for:  Focusing on "intelligent translation of cultural genes," he reshapes the creative paradigm for cultural, commercial, and tourism content through technologies such as AIGC and metaverse storytelling.  Building a comprehensive "digital IP assetization" chain, from original IP incubation to cross-media commercialization.  Establishing a cross-border collaborative "intelligent content production ecosystem," integrating Asia-Pacific creative resources with application scenarios in the Chinese market.  His practice perfectly embodies EKEYS's underlying principle of "cognitive awakening → thinking evolution → behavioral iteration → value sustainability," enabling the global circulation and sustainable appreciation of cultural value through technology empowerment.

Rommel Sedano Philippines

Immersive Scene Integration Director

Themed Experience Narrative Architect

Romell Sedano is a multidisciplinary creative director and production artist with over twenty years of experience in the themed arts and entertainment industries. He has held roles including Art Director, Production Art Director, and Art and Technical Director, leading numerous internationally renowned projects, including the Jurassic World Adventure dark ride at Universal Studios Beijing and the SEGA Republic entertainment center at the Dubai Mall. With a background in computer science and architecture, and expertise in mechatronic puppetry, set construction, and systems integration, Romell excels at bringing immersive storytelling to life. He strives to infuse stories with authenticity and depth, ensuring the precise execution of his creative vision through seamless cross-disciplinary collaboration. Mr. Romell is a key executor of EKEYS's cultural, commercial, and tourism experience ecosystem. He excels in mastering diverse technical areas, including animation, electromechanics, projection systems, and set design, integrating them into a unified narrative. His physical environments, such as the Jurassic World at Universal Studios Beijing, are not only exemplary examples of technological integration but also embody EKEYS's "closed-loop value thinking"—driving commercial success and sustainable operations through the creation of exceptional experiences.

Jianfeng Yuan China

Director of Investment, Financing and Risk Control

Yuan Jianfeng is an investment, financing and risk control expert with a financial auditing background. He holds the title of National Senior Accountant and the professional qualification of International Certified Internal Auditor. He has worked as a financial director of a central military enterprise and a compliance director of an equity fund. He has served as the financial director of Mogao Silk Road, and led the investment and financing structure design and capital operation risk control work of projects such as the Dunhuang Mogao Grottoes High-end Study, Dazu Rock Carvings Digital Exhibition Center, and Anyue Grottoes Digital Exhibition Center. He has both planning, implementation and operation management capabilities in the cultural and tourism industry.

Jinshan ZHANG China

Lead Architect

Lead Land Planner

Well-Known Architect and Tourism Planner.